More than half of people view charities as 'bottomless pits', research indicates

More than half of Brits think charities are bottomless pits that are too corporate and have lost their humanity, new research indicates.

A report published by the creative company the Good Agency in partnership with the pollsters YouGov asked more than 4,000 people about their beliefs, giving and preferences.

It also includes insight from a focus group of nine people with mixed giving behaviours.

Researchers found that slightly more than half (51 per cent) of respondents said they thought charities had lost their humanity, while a slightly higher proportion (53 per cent) thought charities were too corporate and had lost their humanity.

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